News on the registration of trademark ‘Zhinor’ by NBC, MoAF

Monday, December 3rd, 2018

The National Biodiversity Centre (NBC), Ministry of Agriculture and Forests has successfully registered the trademark ‘Zhinor’ with the Department of Intellectual Property, Ministry of Economic Affairs for its nature based products. The term ‘Zhinor’ was coined from the Dzongkha word “zhidey-gi-norbu” which means, a precious jewel for peacefulness.

This trademark will be used for marketing of the newly launched massage balm and liniment oil that was developed by NBC in partnership with Loggchina community under the Access and Benefit Sharing Framework.

Illustration of the Zhinor balm and Zhinor Liniment

Submitted by: NBC