Acceleration Program on Scaling Bioprospecting as a Nature-Based Solution for Green Mountain Livelihoods

April 28, 2026, Thimphu: A day-long acceleration program was successfully conducted at the Startup Centre under the Bhutan–ICIMOD partnership project “Scaling Bioprospecting as a Nature-Based Solution for Green Mountain Livelihoods.” The session was facilitated by Sonam Chophel, CEO of the S.C Branding who has been supporting 10 entreprenerus in testing of the Unique Selling Point (USP)  for Nature-Based Products under the  bioprospecting and ABS Framework.

The program attended by nine  entrepreneurs currently engaged in the initiative “Testing of the USP for Nature-Based Products under the ABS Framework”, along with  the Program Director and officials from the National Biodiversity Centre under the Ministry of Agriculture and Livestock. The program focused on strengthening branding, refining product positioning, and enhancing market readiness of biodiversity-based enterprises. Participants explored how bioprospecting can add value to nature-based products integrating biological research, economic potential, and market insights

The session emphasized identifying and effectively communicating USPs, particularly in relation to ethical  and sustainable sourcing, and compliance with relevant standards. Key technical concepts such as pharmacodynamics, pharmacokinetics, Good Manufacturing Practices (GMP), and Good Agricultural Practices (GAP) were also introduced, alongside the importance of SOPs, quality control, and inventory systems like FIFO (First In, First Out) and FEFO (First Expired, First Out).

Entrepreneurs were guided through tools such as SWOT analysis, feature comparison, and Porter’s Five Forces to better understand competition and improve product differentiation.  Participants were introduced to eco-conscious packaging solutions, recognizing that nearly one-third of packaging ends up as waste, while more than half can be recycled. Entrepreneurs were encouraged to align their businesses with the triple bottom line (people, planet, and profit) ensuring environmental, social, and economic sustainability. Pricing strategies, including cost-plus, value-based, competitive, and penetration pricing, were also discussed.

The program concluded with the understanding that entrepreneurship is an contionious process of learning, adaptation, and growth. The initiative provided a valuable platform for entrepreneurs to strengthen their capacities and advance the development of competitive, sustainable nature-based products.